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Niche Bazaar Studio.

Niche’s own frame world: a home-grown collection with the same confidence, individuality and point of view that runs through the store.

Niche Bazaar Studio model wearing angular Niche eyewear

Niche’s own frames

Designed from inside the world of Niche.

Niche Bazaar Studio gives Niche a frame collection of its own rather than only curating other designers. People, finished frames and campaign imagery sit together so the collection feels like a complete world with its own character.

Niche Bazaar Studio campaign portrait
Niche Bazaar Studio campaign portrait in red crystal eyewear

A distinct point of view

People first. Product when it matters.

The collection can feel editorial without losing sight of the frame itself. Campaign portraits create personality, while clean product views make shape, acetate and proportion easy to understand.

Frame view
Niche Bazaar Studio red crystal frame, front view
Niche Bazaar Studio red crystal frame, side view
01Designed as NicheA collection with its own identity and voice.
02Made to be seen properlyCampaign personality balanced with clear frame detail.
03Shop or visitOnline depth through Bazaar, personal fitting through Optical Tailor.

Shop the edit

Niche frames on Bazaar.

Move from the design story directly into the frames. Open a style to view the product on Niche Bazaar Studio.

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Niche Optical Tailor · GlasgowN↓119 Candleriggs · © 2026