Designers
HUG.
HUG combines German manufacturing technology with extensive hand craftsmanship. The collection focuses on pared-back, classic shapes, with frame names paying homage to blues musicians.
At Niche
Internal draft review · Provisional source text / composition. Replace or approve the At Niche heading, copy and image; no Niche endorsement or stock claim is implied.
The collection, in focus.
German made HUG eyewear is the product of three minds; Thomas Hobmaier, Federic Utz, and Jochen Gutbrod, who all shared the same ambition – redefine the meaning of luxury eyewear.
With focus on genuine craftsmanship, the classic & timeless pieces are created through a combination of state-of-the-art manufacturing technology and over 100 steps of manual craft – with each frame paying homage to an influential blues singer. What they delivered was stripped down to the bare essentials, much like HUG itself.
Internal draft review · Composition fixture: existing Designer hero reused. Supply a distinct At Niche photograph.
Internal draft review · Supporting-image composition fixture: existing Designer imagery reused; not an additional approved photograph. Replace using Editorial images.
Internal draft review · Supporting-image composition fixture: existing Designer imagery reused; not an additional approved photograph. Replace using Editorial images.
A closer look
Internal draft review · Optional module · internal fixture only. Supply an approved additional heading, copy and image, or leave these fields empty to omit this section outside draft review.
An additional story.
Internal review fixture: add an approved additional story only if one is needed. This optional module is shown here to review the existing layout; no brand story has been supplied.
Internal draft review · Optional-story image fixture: existing hero reused, not new campaign imagery.
Shop the edit
HUG on Bazaar.
Explore the current collection on Niche Bazaar Studio.
