Designers
Matsuda.
Matsuda is a Japanese eyewear brand with roots in Tokyo. Its approach combines traditional craft with detailed construction, with frames made by hand in the workshops of Sabae, Japan.
At Niche
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The collection, in focus.
With a focus on “old world technique, new world expression”, Matsuda is a distinctively Japanese brand.
With innovation in their DNA from their beginnings in Tokyo over 50 years ago. Matsuda are often considered architects of eyewear. Their production can have as many 250 steps from concept to construction.
Internal draft review · Composition fixture: existing Designer hero reused. Supply a distinct At Niche photograph.
Internal draft review · Supporting-image composition fixture: existing Designer imagery reused; not an additional approved photograph. Replace using Editorial images.
Internal draft review · Supporting-image composition fixture: existing Designer imagery reused; not an additional approved photograph. Replace using Editorial images.
A closer look
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An additional story.
Internal review fixture: add an approved additional story only if one is needed. This optional module is shown here to review the existing layout; no brand story has been supplied.
Internal draft review · Optional-story image fixture: existing hero reused, not new campaign imagery.
Shop the edit
Matsuda on Bazaar.
Explore the current collection on Niche Bazaar Studio.
