Local draft review · prototype-sourced editorial copy and imagery; final wording, names and usage permissions await Niche.
Point of view
The edit starts with taste, not inventory.
Niche has always been shaped by what gets chosen, how it is presented and the conversations around it. The store makes that instinct visible: a physical expression of taste, curation and point of view rather than stock volume.
The store gives that point of view a physical home.